For established Shopify brands

Remove the
growth friction.

Growth leaves clues

The store is working, but the next stage feels harder than it should.

Customers struggle to find the right product. The team relies on manual workarounds. Every change feels more fragile than it should.

The work Diagnose / build / improve

A better system
for the next stage.

I find the constraint, prioritise the opportunity, and build the improvement that helps your team sell, operate, and keep moving.

See how the work fits together

A named example Shopify / Horizon

You Betta Merch Shopify storefront showing a product collection grid

Keep the store moving
without a rebuild.

For You Betta Merch, the work stays focused: clearer product details, useful Horizon customisations, and a storefront that remains straightforward to maintain.

Read the Shopify support example

The problems Storefront / systems / operations

Built around the
constraint.

The work changes depending on what is holding the business back. The contribution, technical approach, and deliverable stay clear.

Complex storefronts

Contribution: Make products easier to understand and choose.
Technical approach: Customer-journey thinking, product and collection structure, and responsive Shopify theme work.
Deliverable: A storefront that gives the right customer a clearer route forward.

Connected operations

Contribution: Join up Shopify, subscriptions, and the systems behind them.
Technical approach: API, webhook, retry, and customer-flow thinking around recurring orders.
Deliverable: Practical integration work that fits the wider store setup.

Growing product brands

Contribution: Improve the live store without creating a fragile rebuild.
Technical approach: Small, reversible changes tested across real product and collection states.
Deliverable: A clearer store that stays easier to run.

Proof of range Products / platforms / tools

Native iOS and watchOS