A store with plenty to say.
You Betta Merch brings drag merchandise, Clack Fans, apparel, accessories, and collaborations together in one Shopify storefront.
For a growing merch shop
A cleaner
storefront.
Ongoing Shopify theme support for You Betta Merch, with focused Horizon customisations that keep the store clean, current, and ready for the next product.
Visit You Betta Merch
Small changes.
Clearer commerce.
You Betta Merch needed a storefront that could keep pace with its catalogue without becoming harder to maintain. The work is intentionally focused: support the store owner, keep the experience clean, and extend the Horizon theme where a small customisation makes a meaningful difference.
The thinkingYou Betta Merch
Small changes, kept deliberate.
The work focuses on helping the store owner maintain a clean storefront and extending the Horizon theme with focused tweaks where the standard theme needs to do a little more.
More room to run the shop.
Ongoing support keeps the front end clear, current, and aligned with the way the catalogue and promotions evolve.
What the support coversFocused improvements
Horizon theme support
Work within Shopify’s Horizon theme and extend it without losing the clarity of the underlying system.
Focused theme tweaks
Make small, purposeful changes to layout, content, and merchandising details instead of turning every request into a rebuild.
Clean collection browsing
Keep product grids, collections, filters, and promotional moments easy to scan as the catalogue grows.
Owner-friendly maintenance
Support improvements that remain understandable and manageable after the change is made.
Current storefront craft
Use the capabilities available in the current Shopify setup while keeping the experience responsive and coherent.
Ongoing improvement
Treat the storefront as a living system, refining the details that matter as new products and campaigns arrive.
01 / Make product details clearerUseful details.
Useful details.
Less friction.
The store owner wanted customisable, reusable badges that could be added to products to highlight key information. The theme was extended to make those details easy to manage and consistent across the storefront.
The setupShopify, extended carefully
A flexible theme
with a clear point.
Shopify and the Horizon theme provide the foundation. Focused customisations add the details the store needs, while keeping the underlying system familiar for the person responsible for running it.
ShopifyHorizon themeTheme editorLiquidResponsive storefrontOngoing support